Marketing Services

STRATEGY

Two heads are better than one

Above all, a Marketing Strategy can make or break a business. Not surprisingly, the turbulent marketplace leaves very little room for error. However, if you don’t have the required expertise in-house, need additional insight, or want a partner to bounce your ideas off, TanAx gives you a competitive edge. Because at TanAx, we have 15 years of strategic experience in multiple countries and continents and across a few business segments. Additionally, we offer such strategic marketing services as evaluation of customer persona, the marketing calendar, and a complete marketing plan. We specialize in new market entry with vast experience in opening up markets like China, Russia, India.

How can we help you?

• First of all, we offer one-off marketing consulting for all purposes. So, if you need some new ideas on how to grow your business and increase brand awareness, we are here for you;
• Importantly, we review your marketing campaigns and suggest improvements for better ROI;
• Also, we analyze your desired customer demographics and develop relevant customer persona;
• Additionally, we help identify your Unique Selling Points to set you apart from competitors and better focus your marketing message;
• Of course, building on UPS and customer persona, we will work out content pillars, messaging & communication channels;
• We also specialize in creating entire business cases. With our specialty being market entry and geographical expansion;
• Finally, provide market insights for medical, medical device, healthcare, life science, pharmaceutical, and Personal Protective Equipment (PPE) segments.
• Sometimes you need a partner to bounce ideas off – we are here for you!

WEBSITE & SEO

Open for Business 24/7

First of all, the Website represents your company to the World twenty-four (24) hours a day, seven (7) days a week. Hence, it is working when you don’t. Additionally, if people can’t find you online – you are wasting a valuable opportunity. Therefore, TanAx offers a full range of Website and SEO Services. We offer Web-design, Web-development, maintenance, and Search Engine Optimization. We are also familiar with all popular platforms such as WordPress.

How can we help you?

• Website  design;
• Website  creation;
• Web development;
• Content for your Website;
• Improvements or upgrades to your existing Website;
• SEO services to improve organic search results, speed up your Website, and improve user experience GoogleAnalytics;
• We also offer GoogleAds expertise (search ads, display ads, YouTube ads, dynamic ads, etc.).

SOCIAL MEDIA

There is no better word than word of mouth.

Social Media puts the “public” into PR and the “market” into marketing. Social Media has become a big part of our day-to-day lives. Furthermore, Social Media puts the “public” into PR and the “market” into marketing. Social Media has become a big part of our day-to-day lives. Furthermore, the pandemic has revolutionized the way that we view human interaction. Hence, going forward, Social Media and digital communication will become even more paramount. Consequently, TanAx offers experience working with different platforms: Google, Facebook, LinkedIn, Youtube, Instagram, TikTok on a paid and organic basis.

How can we help you?

• First of all, developing Social Media branded company pages on Social Media channels;
• Also, creating Social Media campaigns from scratch;
• Additionally, producing a Social Media  calendar;
• Scheduling Marketing content;
• Importantly, developing relevant Social Media  content, including articles, imagery, videos;
• Generating leads via Social Media, both paid and organic;
• An increasing number of Followers on your all Social Media channels;
• Lead nurturing on Social Media;
• Email marketing campaigns;
• Finally, providing transparent analytics;
• Measuring your ROI and performance against objectives.

VIDEO

A picture is worth a thousand words. Moving picture – a million.

First of all, the Website represents your company to the World twenty-four (24) hours a day, seven (7) days a The digital presence today is not a luxury but a business necessity. The most important type of content today is Video. Moreover,  on Social Media, video content is key to success. Thus, at Tanax we develop eye-catching videos for your every need. From corporate video, video testimonials to campaigns and educational videos. However, our specialty is 3D!

How can we help you?

• Video-editing;
• Corporate Video creation;
• Animation;
• Video testimonials;
• Info-graphics
• Video for Social media;
• Video for your campaigns;
• Educational Video content;
• 3D animation.

Marketing Communications (MarCom)

Stopping advertising to save money is like stopping your watch to save time.

First of all, the Website represents your company to the World twenty-four (24) hours a day, seven (7) days a Marketing Communications is an irreplaceable tool required to build your brand and market presence. First of all, MarCom allows you to communicate your Brand, Mission, and Values to the market. Hence, it can be a key in establishing your market presence. Additionally, MarCom becomes “mission-critical” when it comes to product launches. Every product launch requires visuals, brochures, datasheets, presentations, educational materials, quick reference guides, promotional packaging, press releases, etc. Professional PowerPoint presentations are indispensable in any business today. They can be a great way to pitch to your customers, report on your projects, present new products, or even get funding for your business. Email blasts are also part of MarCom. They are used for company newsletters, announcing new product launches, inviting customers to events and webinars, etc. These items all form your marketing mix and reflect on your business. Additionally, we can embed interactive 3D models into your landing pages, PDFs and PowerPoint presentations. Now you can showcase your products from every angle without sending a sample! Let us take your company to the next level by upgrading your MarCom materials and Launching your Products with a bang!

How can we help you?

• Corporate brand guidelines;
• Templates for Word, PowerPoint presentations, Letter Heads, etc.;
• Stunning PowerPoint presentations made for you;
• Beautiful and engaging email campaigns for any occasion.
• Full set of materials for Product Launch;
• Company catalogs, brochures, reference guides, etc.;
• Poster, roll-up, banners, giveaways;
• Wide range of MarCom materials according to your guidelines.

Graphic Design

Marketing is half art, half science. We master both.

First of all, the Website represents your company to the World twenty-four (24) hours a day, seven (7) days a Marketing Communications is an irreplaceable tool required to build your brand and market presence. First of all, MarCom allows you to communicate your Brand, Mission, and Values to the market. Hence, it can be a key in establishing your market presence. Additionally, MarCom becomes “mission-critical” when it comes to product launches. Every product launch requires visuals, brochures, datasheets, presentations, educational materials, quick reference guides, promotional packaging, press releases, etc. Professional PowerPoint presentations are indispensable in any business today. They can be a great way to pitch to your customers, report on your projects, present new products, or even get funding for your business. Email blasts are also part of MarCom. They are used for company newsletters, announcing new product launches, inviting customers to events and webinars, etc. These items all form your marketing mix and reflect on your business. Additionally, we can embed interactive 3D models into your landing pages, PDFs and PowerPoint presentations. Now you can showcase your products from every angle without sending a sample! Let us take your company to the next level by upgrading your MarCom materials and Launching your Products with a bang!

How can we help you?

• Corporate brand guidelines;
• Templates for Word, PowerPoint presentations, Letter Heads, etc.;
• Stunning PowerPoint presentations made for you;
• Beautiful and engaging email campaigns for any occasion.
• Full set of materials for Product Launch;
• Company catalogs, brochures, reference guides, etc.;
• Poster, roll-up, banners, giveaways;
• Logotype design;
• Graphic brand identity;
• Original corporate style: PowerPoint, Word, email templates;
• Professional editing of your images;
• Infographics;
• Brochures;
• Catalogs;
• Booklets & quick reference guides;
• Web design;
• Email design;
• Stunning PowerPoint presentations made for you
• Poster, roll-up, banner, and other branded material design;
• 3D design;
• Wide range of MarCom materials according to your guidelines.

Creative Campaigns, Product Launches

Products are made in a factory but brands are created in the mind.

Unsurprisingly, Creative Marketing is what sets you apart from competitors. Hence, having a strong creative concept may be the difference between success and failure. Therefore, TanAx offers a full range of Creative Services. We have over a decade of valuable corporate strategy experience. Our staff also Master degree in Fine Arts from the USA. This winning combination makes us an expert in the Creative field. It also makes us a great Strategic Partner for you.

Besides the visual appeal and strategic relevance, a successful Creative Campaign must also be strategically relevant and culturally relevant. With our truly global and multicultural experience at TanAx, our Creative concepts always appeal to your increasingly global audiences.

Our specialty is Product Launches. We have experience successfully launching and re-branding products in over 50 countries. We provide research on all relevant aspects from regulatory to cultural nuances and prepare successful product launches. Our recommended approach to product launches also includes a pre-launch plan, which we believe is a critical stage that many companies, unfortunately, skip.

How can we help you?

• Logotype design;
• Graphic brand identity;
• Original corporate style: PowerPoint, Word, email templates;
• Developing full creative campaigns from strat to finish: concept, plan, implementation;
• Pre-launch plans for new product introduction;
• Full and professional New Product Launches;
• New market entry business cases.

3D interactive models, animation and Hybrid platforms

Everything is better in 3D

To stand out in ever-changing, competitive market companies constantly find new ways to promote their products. Fortunately, technology has evolved! Thanks to 3D, one can showcase products online interactively and engagingly. Embed 3D models on the website, landing page, PDFs, and PowerPoint!  Customers will see the product from any angle. They will be able to enlarge and explore individual details.

3D can reduce the cost of photography! Instead of product photoshoots, you can utilize professional 3D models and generate an unlimited number of product images from any viewpoint. 3D models can be easily animated. 3D is a fantastic option for innovative concepts. For instance, you can now illustrate how a product acts on a molecular level without a microscope. Make use of modern technology and impress your customers!

3D can reduce the cost of photography! Instead of product photoshoots, you can utilize professional 3D To showcase what 3D can do for you, we have produced an interactive 3D model of an exhibition booth. We also added a sample of 3D animation as well. Check it out on our 3D model page!

We also develop full hybrid solutions for interactive hybrid events. Hybrid is the new normal. Many have migrated their events from face-to-face to online or hybrid models. The hybrid model allows you to include people who would not be able to join you physically for different reasons. It is a great way to engage people who are geographically remote or simply could not be present for whatever reason in person. We have developed a platform that can handle hundreds of attendees and have conducted successful events with international, high-profile speakers and attendees. We will be happy to make a demonstration for you.

How can we help you?

• 3D design;
• 3D product models;
• 3D animation;
• 3D interactive embedded on your website or landing page;
• 3D incorporated in PDF (for example, your sell sheet);
• 3D in PowerPoint (for instance, 3D interactive model of your new product);
• 3D exhibition booths;
• 3D walkthroughs;
• Hybrid event platforms